Skip to main content Home | Contact us | Site Map | Français | | CIBC.com | CIBC Websites
Investor Profiles
Active Traders
Get the investment edge. Find out how. Take the tour.

Active Traders

The best way to understand active trading is to differentiate it from buy-and-hold investing, which is based on the belief that a good investment will be profitable in the long term.

A buy-and-hold investor ignores day-to-day market fluctuations and is indifferent to short-term investing for two main reasons:

  • He or she believes any momentary effects of the markets are really minor compared to the long-term average
  • Short-term movements are nearly impossible to predict

Profile of an Active Trader

Active traders, however, see an average long-term return, not as an insurmountable standard, but as a run-of-the-mill expectation. To exceed the standard, or outperform the market, active traders believe they must look for the profit potential in the market's temporary trends, which means trying to perceive a trend as it begins and to predict where it will go in the near future.

Active Traders and Timing the Market

For active traders, the importance of the market's short-term volatility is magnified – these market movements offer opportunity for gains. Their style determines the time-frame for looking at trends. Some look for these within the span of a few months, some within a few weeks, and some within a few hours. Traders who analyse a shorter time-frame will be more active, and thus execute more trades. The more a trader strives to buy and sell at the extremes, the more aggressive – and risky – is his or her strategy.

Avoiding Losses

Maximizing returns or outperforming the market isn't just about reaping profits; it's also about avoiding losses. Active traders will look for any signs that the security may take a turn for the worse. With this in mind, they try to time their exit the investment and seek profits elsewhere. Long-term traders, on the other hand, stay invested in the security if they have confidence in its value, even though it experiences a downward shift – the buy-and-hold investor will tolerate some losses that the active trader believes are possible to avoid.

Benefits We Offer to an Active Trader

  • Real-time account updates, real-time quotes
    View up-to-the-minute market information on Canadian and U.S. equities, options and market indices. You can also view equity and option holdings, including updated information about the trades you've conducted throughout the day, based on the current day's prices.

  • Standard and Poor's© stock reports
    Gives you comprehensive U.S. equity information, including more than 1,200 stock reports and 2,500 company reports.

  • CIBC Wood Gundy and CIBC World Markets reports
    Get our analysts' perspectives on breaking news and the latest reports on equities, fixed income investments, and economics.

  • Stock Tools
    Stock Centre provides extensive coverage of more than 10,000 Canadian and U.S. companies, as well as access to stock and index filters, analysts' recommendations, earnings estimates and company financial reports.

  • Mutual Fund Research
    Our fund-filtering tool will help you compare funds, in addition to providing Globefund 5-Star ratings, fund profiles, charts, price history and more.

  • Alerts
    A personalized e-mail notification service that keeps you informed of news updates and price and volume changes on as many as five stocks. We also offer a Message Centre that allows you to stay up-to-date with timely online messages.

  • CIBC Mobile Brokerage
    With the CIBC Mobile Brokerage App, you can bring the markets with you, anywhere you go. Download the App to monitor your investments, trade stocks, get quotes and more—directly from your smartphone.

Our comprehensive range of products and services can help you prepare and implement financial strategies to address your goals. You can open a CIBC Investor’s Edge account online or by calling our Investment Representatives at 1 800 567-3343.



Standard and Poor's® (®Standard & Poor's is a registered trademark of the McGraw-Hill Companies, Inc. "CIBC is a licensee of marks")

1CIBC ISI has no control over the content on external websites. The content, accuracy, opinions expressed, and other links provided in these resources are not investigated, verified, monitored, or endorsed by CIBC and its affiliates.

The information contained herein is considered accurate at the time of posting. CIBC, CIBC World Markets Inc. and CIBC Investor Services Inc. reserve the right to change any of it without prior notice. It is for general information purposes only. Clients are advised to seek advice regarding their particular circumstances from their personal tax advisors.

CIBC Investor's Edge is the discount brokerage division of CIBC Investor Services Inc., member of the Canadian Investor Protection Fund. CIBC Investor Services Inc. does not provide you with any legal, tax, or accounting advice or advice regarding the suitability or profitability of a security or investment in a CIBC Investor's Edge account. You assume full responsibility for transactions in your CIBC Investor's Edge account and for your investment decisions.

The information on this Web site is general only; it is not intended as specific investment, financial, accounting, legal or tax advice for any individual, and you should not rely on it as such.

CIBC Investor’s Edge is a division of CIBC Investor Services Inc., a subsidiary of CIBC, Member of the Canadian Investor Protection Fund and Member of the Investment Industry Regulatory Organization of Canada.