The Importance of Staying Focused on the Long Term

Over time, equity markets have experienced a series of ups and downs. The best way to deal with these market fluctuations is to remember your investment goals and stay focused on the long term.

With a properly diversified portfolio of investments geared towards meeting your financial goals, the day-to-day fluctuations of the markets shouldn't affect your plan. If you find yourself distracted by dramatic headlines in the financial news, these steps will help you stay focused:

• Know the potential volatility of your investments. This will help you maintain your perspective during a performance crunch.
• Assess the amount of risk you are comfortable with. If you cannot bear the thought of your investment going down in value, stick with guaranteed or low-risk investments. If the prospect of market fluctuation doesn't alarm you, and you're patient, consider devoting part of your portfolio to investments geared for growth.
• Diversify your investments. Combining a variety of investments with different characteristics helps to stabilize returns and reduce volatility.
• Gear your asset allocation towards your goals. Asset allocation involves combining investments from the three main asset classes: equities, fixed income, and cash.
• Look at the long term. The longer your time-frame, the better chance your investments have of reaching their potential.
• Don't panic. Don't sell just because an investment declines. If you bail out at the bottom, you're locking in losses, and missing out on potential future profits.
• Don't jump from to investment to investment. Many investors are prompted to change their portfolios on the basis of unusually strong one-year returns in another type of investment. Last year's winner isn't necessarily going to be next year's top performer.

The information contained herein is considered accurate at the time of posting. CIBC, CIBC World Markets Inc. and CIBC Investor Services Inc. reserve the right to change any of it without prior notice. It is for general information purposes only. Clients are advised to seek advice regarding their particular circumstances from their personal tax advisors.

CIBC Investor's Edge is the discount brokerage division of CIBC Investor Services Inc., member CIPF. CIBC Investor Services Inc. does not provide you with any legal, tax, or accounting advice or advice regarding the suitability or profitability of a security or investment in a CIBC Investor's Edge account. You assume full responsibility for transactions in your CIBC Investor's Edge account and for your investment decisions.

The information on this Web site is general only; it is not intended as specific investment, financial, accounting, legal or tax advice for any individual, and you should not rely on it as such.